Thesis:

This ad is sucessful because it uses emotion to appeal to skateboarders, who are likely a key audience for this ad, and also catches the attention of other athletes who are likely to look at this ad but not necessarily be aware of the issues surrounding skateboarders and the public attitude. The ad portrays Nike as a company that is out to serve the more modern, and perhaps rebelious culture, as opposed to those shown in the commercial to be getting angry (older people and police). Nike is there to support the athlete, despite what others may say about this group of people.